Fresh from Outside Magazine…Congratulations on winning one of our first annual Gear of the Show awards. At every Outdoor Retailer show, we literally see hundreds if not thousands of products. But of everything we saw, fondled, paddled, submerged, and manhandled, your Pro Gaiter product was a clear stand-out. After our team of almost a dozen editors and contributors combed the floor, following up on countless leads, we’d meet at the end of each day to compare notes and make our final decisions. Competition was stiff.
As you know, product designers in the outdoor industry are a remarkably innovative and forward-thinking bunch. Driven by the desire to provide the user with a safer and more fun experience, they’re constantly rethinking the way we interact with the product and environment.
The winning products are as novel as they are eclectic: because there are such a wide range of products debuted at each show, and because our readers have a similarly diverse spectrum of outdoor interests, we decided to keep the parameters of the award open-ended. It could be that we’ve never seen anything quite like it, or that it was so well-conceived and designed that we simply couldn’t wait to get our hands on it and try it out. In the end, we gave the Salewa Pro Gaiter product our seal of approval for one simple reason: it was one of the most exciting products we saw at this year’s show.
About Outside Magazine
Outside is America’s leading active lifestyle magazine with 2.5 million readers every month. For more than 30 years, the magazine’s mission has been to inspire active participation through award-winning coverage of travel, sports, adventure, health & fitness, gear & apparel, personalities, the environment, and the style & culture of the world Outside. Along with receiving many other accolades, Outside is the only magazine to win three consecutive National Magazine Awards for General Excellence. Visit the magazine online at www.outsideonline.com.
About Salewa North America
Originally introduced in 2006, the all-mountain SALEWA footwear collection features the trademarked SALEWA 3F System for an unbeatable combination of flexibility, ankle support, and a remarkable blister free guarantee. With a customizable fit, the best Italian leath ers combined with GORE-TEX®, and the most advanced technologies in sole construction – SALEWA promises hours, days, and weeks of climbing and backpacking comfort.