Kill Cliff Recovery Drink, today announces the company has tapped Jackson Hole, Wyo.-based communications firm Denny, ink. as its public relations agency of record, effective immediately. Founded by a former U.S. Navy SEAL, Kill Cliff is pioneering a new category of sport beverages meeting the endurance and recovery requirements of the fittest.

Kill Cliff is not an energy drink. Its formula is based on the theory that reducing inflammation is an integral part of recovering from strenuous exercise and physical exertion. Each 12-ounce can of Kill Cliff contains a proprietary mix of recovery-supporting ingredients including enzymes, green tea extract, ginger root, and milk thistle among other functional nutrients.

“After a comprehensive review of agencies large and small, we chose to partner with Denny, ink. because of their authentic approach to messaging and communications, their extensive media network and their proven ability to build brand awareness,” Kill Cliff Founder Todd Ehrlich said.

Athletes and fitness experts, active and veteran military personnel, early responders and outdoors enthusiasts have all embraced the product for its recovery benefits. With only 25mg of caffeine, 15 calories and no sugar, Kill Cliff is the perfect performance drink for daily consumption.

Currently available in a tasty blood orange flavor, Kill Cliff is now sold at GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online.

Test Positive For Awesome.™  For more information please visit www.killcliff.com.

About Kill Cliff

Introduced in 2011 by a former Navy SEAL, Kill Cliff Recovery Drink, is a lightly carbonated beverage formulated with anti-inflammation supporting ingredients and electrolytes without all the empty caloric content found in energy drinks. Headquartered in Atlanta, the Kill Cliff, LLC team and extended network of friends and family includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation and Wounded Wear among others. www.killcliff.com

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com

Petri comes to Denny, ink. from Teton Gravity Research where he was most recently the web content editor of TetonGravity.com, one of the most trafficked snowsports websites in the world. While there, Petri managed a freelance staff of 10 writers and oversaw TGR’s social media channels including Facebook, Twitter, and Instagram.

“We are very fortunate to have recruited the-one-and-only Sam Petri to join our crew of authentic media relations specialists,” said Chris Denny, of Denny, ink. “Sam is extremely talented and brings some exceptional writing and communication skills that will allow us to provide our clients with a higher level of creative messaging and authentic storytelling.”

A graduate of St. Lawrence University, Petri moved to Jackson Hole in 2006 and first worked as a reporter for the weekly newspaper Planet Jackson Hole. He then later worked as a copyeditor and writer for the Jackson Hole News & Guide and the Jackson Hole Daily newspapers. An outdoorsman since the age of two, Petri can often be found blasting through powder on Teton Pass, fixing bikes in the back of the local bike shop or fishing for trout on the Snake River on his way home from work.

Rock & Ice Editor, Jeff Jackson puts the new Spring 2013 Arc’teryx Miura pack through the paces and it scores big – 4 stars.  We can’t wait to get our hands on one of these for some City of Rocks climbing this summer – amazingly intuitive and works perfectly with the new Haku Rope Bag. Check it out!

The latest issue of JH Skier, produced by our friends Wade McKoy and Bob Woodall, has a great feature on Ski Town Jobs.  DNK made the cut, which in turn made our moms so proud.

The Bourne series is no stranger to the benefits of understated high performance equipment. One of the blockbuster hits of the summer, The Bourne Legacy star Jeremy Renner takes a key player from the Arc’teryx Line up with him into high powered alpine action sequences: the award-winning Alpha SV Jacket.

Touted as the quintessential ice climber’s jacket, the Alpha SV pulls off some ice climbing moves and extreme alpine good looks on the honed physique of Jeremy’s stunt double, renowned Arc’teryx athlete Will Gadd.

Elegant under stress, and even while worn inside out (see trailer), the jacket reveals its true nature in a brilliant performance that leaves nothing behind; laminated construction, micro seam technology and articulated patterning are up front, on screen.

When questioned on its future plans and the possibility of an adding an Oscar to its roster of awards, the Alpha SV had only a few quiet rustles to offer. This jacket’s zippers are WaterTight™.

Although not the first time an Arc’teryx talent has been called to Hollywood (the Bird Cap appeared in 127 Hours, RT35 Pack  in Journey to the Centre of the Earth,), The Bourne Legacy marks the first trio for the company – athlete, jacket and the Arrakis pack.

Peep the trailer of Bourne Legacy – http://www.youtube.com/watch?v=pDrSA1gTuKc

65 Perfect things from a smarter keychain EXOTAC FREEKEY to the most evolved Ferrari ever, these objects move design forward with beauty and purpose, like the SALEWA Pro Gaiter. Pick up a copy today GO / Live / Play / Do /

Exotac Freekey

Until retina scans and voice commands make keys obsolete, the Exotac Freekey is a welcome upgrade to the common spiral key ring that somehow has remained stubbornly difficult to use. Say you’re going for a run and want to separate a key from the bunch: Pressing one side of the ring forces the other side open far enough to easily slide the key out (or in) – a process free of both frustration and fingernail pain. Each quick-release key ring comes with three group rings to help you organize your sets – or lend spare keys to the neighbors. [$8; exotac.com]

Salewa Pro Gaiter

Rigid-soled climbing boots work well in steep rock and ice but are too stiff for the long hikes required to get there. The Salewa Pro Gaiter alpinist boot sports a steel strip running through the midsole. Inserting a key (or ice-ax tip) lets you adjust rigidity from loose – so you can flex your forefoot for easy hiking – to taut, so you can support near-vertical ascents. [$600; salewa.com]

Hoji comes from an extensive big-mountain film background with Matchstick Productions, and, during the past few seasons, has been exploring human-powered descents, ski mountaineering, and boot design. Which is to say, he’s a pretty well-rounded badass.

It’s an interesting though not unsurprising move considering Dynafit just lost its premier North American athlete, Greg Hill, to Salomon. (Which raises a whole plethora of questions around our office. Primarily: What the hell is Salomon up too signing an athlete with such touring acumen? Some of which are answered here.)

Hoji brings a much more downhill-focused mindset to Dynafit’s team and a certain measure of mainstream recognition—at least for the ski industry—to the brand. Now we’ve got more questions. What the hell is Dynafit up too?

It seems the entire industry is fully recognizing the touring market—one of the few segments of skiing actually seeing growth—and starting to invest bigger dollars in touring-centric athletes.

With the explosion of interest in backcountry skiing, traditional alpine companies and traditional touring brands are all rushing to get a foothold on the rapidly expanding market, especially the freeride touring category where fast, light, and burly are equally prized in equipment. Athletes like Hoji will further push that image and interest to the masses.

We’re guessing a big shake-up of the whole boot and binding industry is not too far down the road. Just sayin’.

LINK

Hoji loves his new job

We kicked off Powder Mag’s #powderweek here in Jackson Hole with tons of new snow. Sidecountry reconaissance out of the gates at JHMR produced the goods in Pinedale, Four Pines, and Granite. Photographer Mike Schirf gets into it on the Nordica Radict.

Mike Rogge really loves headbands, powder skiing, and Dynafit’s new Huascaran ski and Vulcan boot.

Nordica’s Patron and Unleashed Hell are perfect for sidecountry missions.

Then, our newest team member and former editor at SKI and Skiing magazines, Sally, headed south to Snowbird for the SKI/Skiing tests. She joined Nordica freeride team manager and ski product coordinator Sam Beck to make sure testers were dialed in on Nordica’s best.

Denny, ink. and Nordica also hosted the first annual Hot Tub Happy Hour at the Cliff Lodge in Snowbird. Pitchers of beer, hot tubs, and sunsets over the Wasatch sure do pair nicely…

Backcountry Magazine’s test is going on at Powder Mountain, Utah. Dynafit sent down a slew of skis, boots, and bindings–the Huascaran and Vulcan on the roster–plus one donkey piñata. Because you can never have too many donkey piñatas.

Drew Pogge, editor of Backcountry mag, also went live on local television with some of his favorite products–the Nordica Hell & Back among them.

Thanks to all the magazines for putting Dynafit and Nordica skis, boots and bindings through the paces. Stay tuned to this fall’s buyers guide for 2012’s best gear.

Jackson Hole-based brand communications firm, Denny, ink, is proud to announce the newest addition to its team, Sally Francklyn, who joins the agency this week as an Account Executive.

Sally Francklyn joins Denny, ink.

No stranger to the industry, Francklyn comes to Denny, ink having spent the past several years as web editor for Skiing and SKI magazines, where she produced daily editorial, photo, and video content for the online properties.

Yet, the opportunity to live, ski and—of course—work in Jackson Hole was too good for Francklyn to pass up, so she packed her car last week and headed north where, when she’s not sniffing out the best powder snow, will manage several brands on the Denny, ink. client roster – including Nordica Skis & Boots and Powderhorn Apparel.

Born and raised in the Rocky Mountains, Sally is a true Colorado native. Her love for the ski industry began as an intern at Skiing Magazine while a student at the University of Colorado at Boulder. After graduation, she nimbly moved between roles in public relations and social content marketing before being hired back at Skiing and SKI magazines.

“Honestly? We’re still in awe that Sally has chosen to come and work with us, we feel so lucky to have her,” said Chris Denny, of Denny, ink. “Sally shares that same passion and enthusiasm for the sports we represent and with her diverse industry background and her experience in social networking and website management she’s going to be a powerful addition to our team. Plus, she absolutely shreds.”

About Denny, ink.
Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action sports industries. Founded in November 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com